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Follow the Science – Eating vegan is one of the best ways to reduce your environmental impact.
Sign up and you’ll receive seven days of emails with recipes, tips, inspiration and motivation.
Join the Challenge!

Follow the Science

Whether you want to tackle greenhouse gas emissions, deforestation, biodiversity loss, water usage or water pollution, Plate Up for the Planet shows that eating vegan is one of the best ways to protect the planet. Click the atoms to find out more.

Vegan diets

Switching to a vegan diet is one of the most effective ways to reduce your impact on the planet. By making this personal commitment to reduce the impact of your food, you’ll be joining the millions of people worldwide who have already made the change.
Tell me more!

Biodiversity loss

Habitat destruction and fragmentation caused by the expansion of agricultural land is the leading driver of biodiversity loss worldwide. The food system accounts for around 60% of all biodiversity loss. Most of this is caused by animal farming which uses 77% of all agricultural land area. Switching to a plant-based diet can help prevent biodiversity loss and make more space for nature.
Tell me more!

Deforestation

Expansion of grazing pasture and cropland to grow animal feed are the leading causes of global deforestation, by switching to a plant-based diet you can help protect these vital ecosystems.
Tell me more!

Water wastage

Water is used for farm animals to drink as well as cleaning, sanitation and managing animal wastes, but animal products also have a huge ‘embedded’ water footprint – water which is needed to grow crops for animal feed. It’s estimated that moving to diets which exclude animal products worldwide would reduce agriculture’s water use by 19%.
Tell me more!

Greenhouse gas emissions

Agriculture is responsible for up to one third of the world’s greenhouse gas emissions and the majority of this comes from animal farming. It’s estimated that animal products account for 83% of the emissions caused by EU diets. That’s why switching to a plant-based diet is one of the most effective ways to reduce your carbon footprint.
Tell me more!

Water pollution

Moving to plant-based diets would drastically lower the use of fertiliser and pesticides, reducing the damage this does to our rivers, lakes, and seas and it would help protect the worlds oceans from ‘acidification’ and other pollution sources such as plastics from the fishing industry.
Tell me more!

Water wastage

Water is used for farm animals to drink as well as cleaning, sanitation and managing animal wastes, but animal products also have a huge ‘embedded’ water footprint – water which is needed to grow crops for animal feed. It’s estimated that moving to diets which exclude animal products worldwide would reduce agriculture’s water use by 19%.
Tell me more!

Water pollution

Moving to plant-based diets would drastically lower the use of fertiliser and pesticides, reducing the damage this does to our rivers, lakes, and seas and it would help protect the worlds oceans from ‘acidification’ and other pollution sources such as plastics from the fishing industry.
Tell me more!

Vegan diets

Switching to a vegan diet is one of the most effective ways to reduce your impact on the planet. By making this personal commitment to reduce the impact of your diet, you’ll be joining the millions of people worldwide who have already made the change.
Tell me more!

Greenhouse gas emissions

Agriculture is responsible for up to one third of the world’s greenhouse gas emissions and the majority of this comes from animal farming. It’s estimated that animal products account for 83% of the emissions caused by EU diets. That’s why switching to a plant-based diet is one of the most effective ways to reduce your carbon footprint.
Tell me more!

Deforestation

Expansion of grazing pasture and cropland to grow animal feed are the leading causes of global deforestation. By switching to a plant-based diet you can help protect these vital ecosystems.
Tell me more!

Biodiversity loss

Habitat destruction and fragmentation caused by the expansion of agricultural land is the leading driver of biodiversity loss worldwide. The food system accounts for around 60% of all biodiversity loss. Most of this is caused by animal farming which uses 77% of all agricultural land area. Switching to a plant-based diet can help prevent biodiversity loss and make more space for nature.
Tell me more!

Join the Challenge!

Follow the Science – Eating vegan is one of the best ways to reduce your environmental impact.
Sign up and you’ll receive seven days of emails with recipes, tips, inspiration and motivation.

Follow the campaign

Check out the difference we have made by collectively Plating up for the Planet. And imagine what a difference you can make by continuing to eat a vegan diet!
More campaign updates

Follow the stats

We know that switching to a plant-based diet can reduce your carbon footprint by up to 50%, but how do individual foods compare? We worked with Foodsteps to measure the environmental footprint of some everyday products such as milk, burgers, fish, ice cream and chocolate sweets. Click the link to see the difference your food swaps could make.

Explore food swaps

Follow the background

What’s on your plate is a huge factor to consider when it comes to making more planet-friendly decisions – but of course, it’s not the whole story. Read up on some other areas to consider.
Beyond the plate